Words Matter
Words Matter: Empowering a Brighter Future
Read to Your Infant Children
Your baby may not understand the words or speak them yet, but they hear them—and that simple act sets their brain into motion, building a foundation for a lifetime of learning.
What is “Words Matter” and Why Does It Matter?
The “Words Matter” initiative addresses critical challenges in LaSalle, Bureau, and Putnam counties: an abundance of low-skilled, low-wage jobs, a shortage of residents with degrees or certifications, and the impact of substance abuse in our communities.
By giving children a strong start in life, the “Words Matter” campaign helps them reach their fullest potential—personally, academically, and economically. When children thrive, parents become stronger role models and communities grow more prosperous. This creates a ripple effect: a better-qualified workforce for existing businesses and an attractive environment for new opportunities.
Research also shows that a fulfilled life leads to better health outcomes, benefiting families and communities alike.
How You Can Make a Difference
Every parent, grandparent, and community member plays a vital role in creating a brighter future for our region.
- Community Engagement: Partnering with organizations like Chambers of Commerce, Rotary, United Way, and churches.
- Support Through Healthcare: Supplying materials to birthing hospitals, prenatal classes, and pediatricians’ offices.
- Workplace Outreach: Collaborating with large regional employers to reach parents and grandparents in the workforce.
